tag:blogger.com,1999:blog-70942055385980983912024-02-21T07:41:22.836-08:00The Telemarketing ServicesAnonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.comBlogger28125tag:blogger.com,1999:blog-7094205538598098391.post-43342652652840614492016-06-14T10:00:00.001-07:002016-06-14T10:20:31.208-07:00Telemarketing: How to Optimize Lost Opportunities<div style="background-color: white; border: 0px rgb(225, 225, 225); box-sizing: border-box; font-family: Helvetica, HelveticaNeue, "Helvetica Neue", Arial, Verdana, sans-serif; font-size: 16px; font-stretch: inherit; line-height: 21.45px; margin-bottom: 0.85em; margin-top: 0.85em; padding: 0px; vertical-align: baseline;">
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<img alt="Telemarketing Turning Points- How Lost Opportunities can be Optimized" class="aligncenter size-full wp-image-8028" src="http://www.callboxinc.com/wp-content/uploads/2014/11/Telemarketing-Turning-Points-How-Lost-Opportunities-can-be-Optimized.jpg" height="200" style="border: none rgb(225, 225, 225); box-sizing: border-box; clear: both; display: block; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 10px auto; max-width: 100%; padding: 10px 0px; position: relative; vertical-align: baseline;" width="605" /></div>
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In B2B marketing, you can never refuse the ability of traditional inbound techniques, most especially telemarketing.</div>
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If anything, telemarketing continues to be a preferable channel for many decision makers. It is seen as an effective way in fostering nascent business relationships. At least 28% of decision makers say that telemarketing makes them feel valued, based on a <a href="http://www.slideshare.net/SCiSalesGroup/10-key-facts-to-improve-your-b2b-telemarketing" style="border: 0px rgb(225, 225, 225); box-sizing: border-box; color: #0033cc; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" target="_blank" title="10 must-know facts for better B2B telemarketing">slideshow</a> by SCI Sales. On top of that, the ROI it delivers is unmatched by that of any other B2B platform.</div>
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But however one sees it, the main issue is more of application. It matters if the company that is handling effective telemarketing operations for B2B lead generation and appointment setting. In many cases, not many marketers are that skilled or lucky enough to maximize their telemarketing opportunities. More often than not, opportunities to set a sales appointment are lost along the way, entailing a waste of time and resources.</div>
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No doubt rejections are a fact of life this side of the B2B world. But this shouldn’t hamper you from realizing short-term and long-term company goals.</h3>
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There are concrete ways to turn rejections into better opportunities, and here’s how:</div>
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<strong style="border: 0px rgb(225, 225, 225); box-sizing: border-box; color: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Re-assess along the way</strong></h4>
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Your telemarketing strategies need revamping from time to time. And it is necessary for a business to perceive subtle trends in its campaign’s progress. <a href="http://www.callboxinc.com/b2b-marketing/fact-of-b2b-marketing-life-conversations-matter/" style="border: 0px rgb(225, 225, 225); box-sizing: border-box; color: #0033cc; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" target="_blank" title="Fact of B2B Marketing Life: Conversations Matter">Key metrics such as conversions</a> and ROI should be taken note. Knowing such trends can help in revising your present telemarketing strategies.</div>
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<strong style="border: 0px rgb(225, 225, 225); box-sizing: border-box; color: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Improve your led nurturing via email</strong></h4>
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On the first contact, it is likely that a prospect defers his or her decision to set an appointment. They will rather reserve their decision for subsequent contacts. In between contacts, your marketing program should send out personalized emails that touch on topics that weren’t discussed during previous engagements. Moreover, emails allow you to control and influence a decision maker’s willingness to buy.</div>
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<strong style="border: 0px rgb(225, 225, 225); box-sizing: border-box; color: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">When rejected, move on</strong></h4>
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Much to your chagrin, you simply cannot do anything about sales prospects who are simply not interested in buying your products. In such a case, it would be best to leave it at that. You can always depend on your <a href="http://www.callboxinc.com/services/" style="border: 0px rgb(225, 225, 225); box-sizing: border-box; color: #0033cc; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" target="_blank" title="B2B Lead Generation Services">B2B lead generation campaign</a> to prospect for decision makers that are sure to partner up with you. It’s tough choice, but with a little persistence in generating B2B leads, you might just improve your sales performance.</div>
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<a href="http://www.callboxinc.com/" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgByn6DT6a7BlIpzujseiexVO-Vb1Y_X25Hxxk7KXqPtEAvtDyRCK53fGJPvVsr8T6Hx0LIqXKinfus2jPaRqN8HRE37GfW4dpx2AcWEih5gJ-Z0vh9NCeGoT-WAW8qh4u5L33VF1NJl3I/s400/We-can-help-you-run-your-telemarketing-campaign..png" width="400" /></a><br />
Telemarketing is not that easy. It’s not just about calling someone to make a sale. It is more about influencing others and solving pressing issues, tasks that an independent and highly competent outsourcing firm can live up to.<br /><br /><br /></div>
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Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-50351024783560234692014-05-28T22:59:00.000-07:002014-05-28T23:11:42.540-07:00The Anatomy of a Top Notch B2B Telemarketer<div style="background-color: white; border: 0px; color: #333333; font-family: 'Open Sans', sans-serif; font-size: 15px; line-height: 20px; margin-bottom: 20px; padding: 0px; vertical-align: baseline;">
One could <a href="http://www.callboxinc.com/category/telemarketing/" style="-webkit-transition: color 0.2s; border: 0px; color: #ff9900; font-family: inherit; font-size: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; transition: color 0.2s; vertical-align: baseline;" target="_blank" title="Callbox Blog - Telemarketing Category">collect hundreds of small of advice on how to be the best telemarketer in the world</a>, but looking at the bigger picture, it all boils down to being natural and being in action. As long as you do your part, everything else – including all those little, nevertheless significant details – will follow.</div>
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Most of the time, aside from maximizing your special individual traits, it’s only a matter of doing the necessary things to achieve your goals.</div>
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It's good to know if you possess the required skills and attitude to be the best telemarketer and if you lack one, you could work it out to improve what's lacking.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgscSJGQCZ6f0Kr6vZ5SYE3QESLkFjrM0zMn5EOH3y_YGZBo5XKvTTvxhvbXB63YvDczGPipd6D-Eg6cpWrZai2uqxixL_NeR4WzaO7SV1PnQQqjihV5GDqfpeLzdafmWDC5u50nc2u8Fo/s1600/The-Anatomy-of-a-Top-Notch-B2B-Telemarketer.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="http://www.callboxinc.com/telemarketing/the-anatomy-of-a-top-notch-b2b-telemarketer/" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgscSJGQCZ6f0Kr6vZ5SYE3QESLkFjrM0zMn5EOH3y_YGZBo5XKvTTvxhvbXB63YvDczGPipd6D-Eg6cpWrZai2uqxixL_NeR4WzaO7SV1PnQQqjihV5GDqfpeLzdafmWDC5u50nc2u8Fo/s1600/The-Anatomy-of-a-Top-Notch-B2B-Telemarketer.gif" height="640" title="The Anatomy of a Top Notch B2B Telemarketer" width="340" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-23463578062660661652013-12-16T23:43:00.000-08:002013-12-16T23:44:34.780-08:00How Content Marketing Can Push Your B2B Telemarketing Campaigns<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZGczVJgWkTP0X1pZNEPmgPcG0ptsypie1U5GNbDt9Kun9_HVTGxs9Lvh3wrY5j_8voqVcHtrfL8dhKw_pjYKfeL5g0DKwwaQBl8fj08oIezjMHL_umE7Kvsv11qz80l-SRMg6bSgXWqs/s1600/How+Content+Marketing+Can+Push+Your+B2B+Telemarketing+Campaigns_DONE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How Content Marketing Can Push Your B2B Telemarketing Campaigns" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZGczVJgWkTP0X1pZNEPmgPcG0ptsypie1U5GNbDt9Kun9_HVTGxs9Lvh3wrY5j_8voqVcHtrfL8dhKw_pjYKfeL5g0DKwwaQBl8fj08oIezjMHL_umE7Kvsv11qz80l-SRMg6bSgXWqs/s1600/How+Content+Marketing+Can+Push+Your+B2B+Telemarketing+Campaigns_DONE.jpg" title="How Content Marketing Can Push Your B2B Telemarketing Campaigns" /></a></div>
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You have to admit that prospecting and generating B2B leads is not a joke. There are just too many of you in the business that it becomes too difficult to <a href="http://www.callboxinc.com/appointment-setting/how-to-get-your-appointment-setting-campaign-stand-out-better/" target="_blank">stand out and attract the attention of business prospects</a>. This is the reality that you have to face in every B2B telemarketing campaign that you have to organize. Aside from dealing with a lot of stress, there is also the high rate of rejection in the course of your B2B lead generation efforts. To be honest, a lesser marketer might have given up already. But if you have faith in your business and in what you offer, then you will push through with it.<br />
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It is all about choosing the right communication tools and the people for the job. Still, that point, by itself, raises some problems. We have heard a lot of flak for letting telemarketers stay in the marketing game, but we do have entrepreneurs and other business managers who believe that this method still works. If your concern is on how to make telemarketing work better, then you will need to use other appointment setting tools as an augmentation. There are a lot of mediums to choose from, but one of the most common would be<i> content marketing</i>. It is a simple, yet effective, means to generate more sales leads.<br />
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<span style="font-size: large;">Content marketing is, simply put, a form of marketing where you provide relevant, interesting, and updated information to your business prospects.</span><br />
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It can take on many forms, like social media and email. But you need to know which of these mediums will best reach your business prospects best. As I have previously mentioned, you need to ensure that you are providing the best information available, and in the most interesting manner. Yes, you should be informative, since your reputation is at stake here, but it does not hurt to make your content easier to the eyes. It does make your content marketing efforts easier.<br />
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In this case, what kind of content should you be creating? For starters, there are articles to write about. These days, people put value on articles that are thought-provoking and interesting. The thing about snackable content? Yes, you can use that, but longer articles that really add value to the discussion are a real gold-mine. You can also use blogs, where you can freely discuss industry issues and the like. Newsletters, case studies, and white papers come right down the list. Attach with these papers your business number or a response letter. When they reply or give you a call, there, you have a greater chance of generating good B2B leads.<br />
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Just remember, content marketing should not be pulled-off solo. This must always be partnered with other marketing tools, in this case, telemarketing. Yes, we all have heard how outdated calling business prospects are, but if you want a <a href="http://www.callboxinc.com/services/telemarketing/appointment-setting-lead-generation/" target="_blank">sure-fire way to get a response, then hiring telemarketers is the way to go</a>. All you need now is to plan your campaign carefully.<br />
<br />Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-81899785229336577872013-12-10T23:44:00.002-08:002013-12-10T23:44:10.456-08:00B2B Telemarketing: It’s not what you say, but how you say it<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7jdxeEa0XVuEV7O3a3gKx3NomvjZx1U45l-eWI6Al3EbjH0aZ2uYE_2QIr24zH33XpdRoJoPzCWplZhzgeieDvRZCD7BPp3fRiU-9w4QRYHX3R5u3goJ4aVovIaxiceDrGZIeREEDK6E/s1600/B2B+Telemarketing+-+It%E2%80%99s+not+what+you+say,+but+how+you+say+it_DONE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="B2B Telemarketing: It’s not what you say, but how you say it" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7jdxeEa0XVuEV7O3a3gKx3NomvjZx1U45l-eWI6Al3EbjH0aZ2uYE_2QIr24zH33XpdRoJoPzCWplZhzgeieDvRZCD7BPp3fRiU-9w4QRYHX3R5u3goJ4aVovIaxiceDrGZIeREEDK6E/s1600/B2B+Telemarketing+-+It%E2%80%99s+not+what+you+say,+but+how+you+say+it_DONE.jpg" title="B2B Telemarketing: It’s not what you say, but how you say it" /></a></div>
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One of the challenges in <a href="http://www.callboxinc.com/telemarketing/9-simple-ways-to-make-telemarketing-work-for-your-b2b-company/" target="_blank">B2B telemarketing as a means for lead generation</a> is how telemarketers are able to let prospects “grasp” the sales pitch. Despite of the flawlessness of the script and the amount of substance and information it contains, some still find it difficult to make listeners appreciate it.
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During these cases, it would be logical for telemarketers to<a href="http://www.callboxinc.com/telemarketing/internalize-not-memorize-the-b2b-telemarketing-secret-to-making-a-connection/" target="_blank"> improve the approach, not the script</a>.
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How we say things is just as important – if not more important – than what we say. That is one of the reasons why businesses choose to outsource their telemarketing. Outsourced lead generation services companies may not be 100% well-versed with product knowledge, but they have expert skills in delivery of information.
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Here’s how you improve the how instead of the what:
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<b><span style="font-size: large;">Don't give them everything
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An overdose of information about your products and services will only confuse a prospect. In fact, you only need to tell them pertinent stuff, which means you need to <i>break away from your typical marketing recital and choose only what’s necessary</i>. You would want to go for the most persuasive parcels of information to convey to your prospect. That way, they will only be absorbing what they ought to, and it rids the chances of getting perplexed with insignificant details.
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<b><span style="font-size: large;">Highlight results, not figures
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The business world is a numbers game, and that’s a fact. However you would try to sugarcoat it, a business’s success will always be measured by numbers: revenue, clientele base, manpower, number of branches, or number of years in the industry. But talking to a prospect about a potential business deal is not a numbers game. Sure, figures impress. But results matter more. Don't saturate your prospect with percent-rates and dollar signs. Instead, give him a picture of how you can help them grow.
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<b><span style="font-size: large;">Put things in proper context
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Your script should not be generic. You have to make sure that whenever you're describing your products or services, your prospect would be able to ‘apply’ the scenario into their own current situation. For instance, if you're talking to someone from the IT products and services industry, you wouldn’t want to tell him stories of success from the federal or manufacturing world. Putting things in context makes them understand your pitch better, <i>because they are able to see themselves in your offer</i>.<br />
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<i><b>You might also like:</b> <a href="http://the-telemarketing-services.blogspot.com/2013/11/5-mistakes-to-avoid-when-working-with.html" target="_blank">5 Mistakes to avoid when working with Outsourced Telemarketing Companies</a></i>Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-52876136768694792222013-11-26T01:20:00.000-08:002013-12-10T23:44:36.090-08:005 Mistakes to avoid when working with Outsourced Telemarketing Companies<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2tmTt3u5_B2dMzafavIDHcp1IVXV5FZvrAd-2KUik-z6e2UsH1r7mQeoP2RG6Q2hhreMcJUZjvdDhqGEuHdmBE8C-jHLO1FksToTlIzAuWKtmluyE5o4YyWwaMoGkA2NghLLW5odbs9Y/s1600/5+Mistakes+to+avoid+when+working+with+Outsourced+Telemarketing+Companies_DONE.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="5 Mistakes to avoid when working with Outsourced Telemarketing Companies" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2tmTt3u5_B2dMzafavIDHcp1IVXV5FZvrAd-2KUik-z6e2UsH1r7mQeoP2RG6Q2hhreMcJUZjvdDhqGEuHdmBE8C-jHLO1FksToTlIzAuWKtmluyE5o4YyWwaMoGkA2NghLLW5odbs9Y/s1600/5+Mistakes+to+avoid+when+working+with+Outsourced+Telemarketing+Companies_DONE.jpg" title="5 Mistakes to avoid when working with Outsourced Telemarketing Companies" /></a></div>
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The inclination towards outsourcing a business’s telemarketing operations is catching on, mainly because they can save precious human and financial resources in the process. However, the benefits are not without a price to pay. Sometimes, the relationship between the employer and the outsourced firm becomes dysfunctional, <i>causing a campaign to deteriorate</i>.
Making the transition from in-house operation to outsourced call center has its growing pains. But the mistakes businesses make should at least be new ones, and not the ones others have made in the past. Without learning, there’s no point in moving on.
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<span style="font-size: large;">Here are 5 mistakes to avoid, particularly in the strategic planning stage:
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<b>1. Outsourcing to the wrong vendor
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When a partnership fails, it’s either one of the parties didn’t do its part, or the partnership itself was a mistake. Businesses should use the expert knowledge to their advantage when choosing a vendor. There are a lot of ways to <a href="http://sales-lead-generation-services-review.toptenreviews.com/" target="_blank">verify the credibility of a service provider before hiring it</a>. Better yet, go for someone who’s highly recommended by peers.
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<b>2. Not embracing analytics by heart
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A business that’s looking into <a href="http://www.callboxinc.com/services/telemarketing/appointment-setting-lead-generation/" target="_blank">outsourcing telemarketing operations</a> should make sure they have the means and tools in analyzing that data to find opportunities for improvement – for both itself and the vendor it’s looking to hire. Some businesses even have departments solely devoted to managing and interpreting call center data.
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<b>3. Disregarding the importance of CRM
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Customer Relationship Management (CRM) is more than an industry buzzword – it’s the tool that bridges the gap between a business and its outsourced telemarketing firm. CRM has become more and more relevant on the heels of new social network technologies that feature user-generated content (UGC).
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<b>4. A lousy approach or script strategy
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Work with agencies in coming up with a natural, conversation-oriented rapport that <a href="http://www.callboxinc.com/telemarketing/b2b-telemarketing-its-not-just-about-setting-appointments/" target="_blank">includes pertinent sales information without sounding stuffed</a>. Again, this boils down to how meticulous a business is in investigating the reputation of an agency prior to making a deal.
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<b>5. Who executes the follow-up process (if there is one)?
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Ask your vendor: Is a follow-up mechanism included in the contract? Or does the responsibility end as soon as leads are submitted? Up to what extent are leads nurtured and followed-up on? What’s the standard process for sub-quality leads, and those which did not translate into anything positive? Without knowing how this entire process works, a vendor may end up leaving a business hanging.
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<br />Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-53929580522292497282013-11-05T21:43:00.001-08:002013-11-05T21:45:34.917-08:00The Essentials Of Events Telemarketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinnh1sQhe7J6s_KV7JGbIa6xm_tqan4Oq0aPQj59MKZiwLKUZzjEmPBGbbe2t04_S_zVHLLW-IuwHCByHMdaHLxiAVR3mT5D2b5WtPRdD8ruxngFhrF51ENs68zCQ6xtKAkaPAyxcWhlU/s1600/The+Essentials+Of+Events+Telemarketing.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="The Essentials Of Events Telemarketing" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinnh1sQhe7J6s_KV7JGbIa6xm_tqan4Oq0aPQj59MKZiwLKUZzjEmPBGbbe2t04_S_zVHLLW-IuwHCByHMdaHLxiAVR3mT5D2b5WtPRdD8ruxngFhrF51ENs68zCQ6xtKAkaPAyxcWhlU/s1600/The+Essentials+Of+Events+Telemarketing.jpg" title="The Essentials Of Events Telemarketing" /></a></div>
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Organizing an events telemarketing campaign can be a hassle for some marketers, especially if you are not familiar with the many steps and strategies that you have to employ in order to obtain good results. When a company wants to organize a social activity, like a business fair or a symposium, you would need to have an audience. But for you know that <a href="http://www.sales-and-marketing-solutions.com/how-to-make-your-event-a-big-hit-phase-1-promotion-and-communication/" target="_blank">inviting people requires more than just sending emails and brochures</a>.<br />
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You need something more personal, something more proactive, in order to get their attention. That is one good way to find potential B2B leads. But you have to make sure that you are going to do things right. There are some tips that you can follow, though.<br />
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<b>First of all, you need to get their clear consent.</b> This would be somewhat easy for your telemarketing team, since they would be in direct contact with your audience. As for the offer itself, you need to pretty much ask for their ‘permission’ of sorts before you begin pitching how great the event will be. They might not have the time or interest in attending, so you might as well proceed to the next set of prospects.
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<b>Second, make sure you are using the right communication medium.</b> When you want to generate good sales leads, you need to make sure that you are doing it right. That means you should <a href="http://www.callboxinc.com/services/" target="_blank">use the right tools</a>. For example, social media marketing will not cut it with business executives that are a bit too old to be using Facebook for the usual communication. In cases like these, it would be a smart move to just go old-school and trust your telemarketing team.
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<b>Third, be sure of your security, especially where cash transactions are involved.</b> One of the problems with pre-booking special events is that the money deposited by participants can get lost along the way. In some cases, it could become an avenue for fraud to take place. It would be useful to use trusted online payment processing tools for the job. There are a lot of companies who can provide such service. You just have to choose one that matches your business, and the event you want to organize, well.
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<b>Lastly, do not overdo it.</b> Seriously, even if you find people interested in what you have to offer, you do not keep calling them again and again. In the first or second call, get everything that you need to finish the transaction. Sure, you might think that this is a good B2B lead generation strategy, but remember, you are not yet generating B2B leads at this point. You just want people to attend you event. Do your marketing and appointment setting campaigns after that, once you have identified potential business prospects.
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Now, there might be some of you who are not exactly confident about their telemarketing skills. In cases like these, it would be a smart strategy to work with an <a href="http://www.callboxinc.com/" target="_blank">outsourced lead generation agency</a>. Choosing the right marketing partner can actually improve your promotion efforts.Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-33807565116278139292013-10-16T01:27:00.001-07:002013-10-16T02:21:05.017-07:00B2B Telemarketing and dating - Are there similarities?<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy0y8urbu4ij9Bx1UyhO_2Wx9lnE4_v4XWHY1stKqYHbF2iGs3_Djo0hGCexedmg4jxfHX0RwJYkCUFJUxA3kGE8jowckQl-MC1pVXCoXixtobLXfyXCuKVixAYwJm2gItCaco_FqxHEA/s1600/B2B+Telemarketing+and+dating+-+Are+there+similarities_DONE.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="B2B Telemarketing and dating - Are there similarities?" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy0y8urbu4ij9Bx1UyhO_2Wx9lnE4_v4XWHY1stKqYHbF2iGs3_Djo0hGCexedmg4jxfHX0RwJYkCUFJUxA3kGE8jowckQl-MC1pVXCoXixtobLXfyXCuKVixAYwJm2gItCaco_FqxHEA/s1600/B2B+Telemarketing+and+dating+-+Are+there+similarities_DONE.jpg" title="B2B Telemarketing and dating - Are there similarities?" /></a></td></tr>
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The cliché of comparing love and relationships to any other unrelated human endeavor has been used and abused mercilessly by bloggers, book authors, public speakers and even memes. But no matter how commonplace these supposed associations are, its real essence <i>doesn’t get old</i>.
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(Spoiler: this article is not any different.)
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Even in B2B Telemarketing, love flourishes. The similarities should not come as a surprise to anyone though – after all, they’re both an interaction between two people and in both cases, its fate will always depend on how they treat each other.
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So if you’re a budding telemarketer, always remember to treat your prospects as though they’re someone you’re dating:
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<i><b>Follow the social dating rules
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When you've just met someone at a bar, the rule of thumb is to not bar banter. Don’t spend most of the time talking about how awesome you are. Don’t do all the talking while your partner stares at you like an impassive goat. Don’t talk so loud that your stories are being broadcasted to everyone around you. In short, don’t smother your date. The same goes with B2B telemarketing. On the initial “date” it should always be about the prospects:<i> what they do, what they need, and what they want to achieve</i>.
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Related post: <a href="http://the-telemarketing-services.blogspot.com/2013/06/rapport-and-telemarketing-they-go-hand.html" target="_blank">Rapport and Telemarketing: They Go Hand in Hand</a><br />
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<b><i>Wear your best dress on each date</i></b><br />
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You need to put your best foot forward during every encounter, and that means your clothes should be at its best, too. But make sure it’s also appropriate – you don’t need to be in a tuxedo when your date is at Seven-Eleven. And while prospects don’t see your dress during a telemarketing call, the concept is the same. Wear a sense of professionalism and pride in what you do. Talk like one, respond like one. Prospects always know whether they’re talking to neophytes or seasoned veterans.
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Related post: <a href="http://the-business-leads.blogspot.com/2013/10/how-to-properly-meet-with-sales-leads.html" target="_blank">How to Properly Meet with Sales Leads Executives</a><br />
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<b><i>Make your intentions clear
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During a date, the worst thing you can do is send the wrong signals to your partner. Make sure that you’re making them feel at ease, and that there’s nothing to worry about while you’re around. When <a href="http://the-business-leads.blogspot.com/2013/10/how-to-properly-meet-with-sales-leads.html" target="_blank">talking to prospects, clearly convey your purpose</a>. Don’t drag them around in circles only for them to find out (much) later that you’re just selling something. Make sure you both are in the same page to avoid misunderstanding down the road.
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Related post: <a href="http://the-appointment-setting.blogspot.com/2013/09/to-be-better-in-appointment-setting-be.html" target="_blank">To Be Better In Appointment Setting, Be Boring</a><br />
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<b><i>Keep it simple but romantic
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Dinner’s done, and now it’s time for the cheesy words. You can do it straightforward or the Shakespearean way; whatever it is, keep it real and simple. Target their soft spots. Acknowledge their emotions and show a sincere desire to listen and help. Prospects, as long as you tickle the right spots, can be suckers for sweet talk, and when they do take a bite, be prepared to walk the talk.
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Related post: <a href="http://www.callboxinc.com/content-marketing-2/dont-be-a-phony-content-authenticity-lessons-from-holden-caulfield/" target="_blank">Do pictures of people affect Facebook Engagement? A new study reveals</a>Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com3tag:blogger.com,1999:blog-7094205538598098391.post-52632650134015430952013-10-10T00:52:00.001-07:002013-10-23T01:04:55.422-07:00Why Business Still Need B2B Telemarketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyLUZBkh2s0hCk5qP8UFyU4uf20PgJjvR-OZxakD3VZiJTXw_1pDsVWB6PdIuCXhiRZ5QakvawEEfrtavetzP3HOqyzZST1PtiPIgnRyTOwFsuwYLmWRz5dqCsI4LvuFvUguj6q9oWXsA/s1600/Why+Business+Still+Need+B2B+Telemarketing_DONE.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Why Business Still Need B2B Telemarketing" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyLUZBkh2s0hCk5qP8UFyU4uf20PgJjvR-OZxakD3VZiJTXw_1pDsVWB6PdIuCXhiRZ5QakvawEEfrtavetzP3HOqyzZST1PtiPIgnRyTOwFsuwYLmWRz5dqCsI4LvuFvUguj6q9oWXsA/s1600/Why+Business+Still+Need+B2B+Telemarketing_DONE.jpg" title="Why Business Still Need B2B Telemarketing" /></a></div>
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As a marketer, you know that reaching out to your business prospects quickly is an important element for your B2B appointment setting campaign. That is why we <i>invest in a lot of communication tools, like social media and B2B telemarketing</i>. Yes, the latter method may not be as desirable as the other means for people to promote their business, but you cannot believe the various benefits that business enjoy when they properly implement an B2B appointment setting campaign. I know that have your own plans in marketing your products and service, but using a method that has been tried and tested over the years might just be what you need to shine. And what kind of benefits can you enjoy here?
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<b><i>1.You can identify the main pain of sales leads prospects</i></b> – a business is in business because they have a pain they can solve. But this requires that the prospect is aware of what you are offering. There is no point to promote your business in a market that is least likely to do business with you. By conducting a good telemarketing campaign, you will know just who exactly to sell to.
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<b><i>2. You are connected to the market</i></b> – be that once a month marketing call to your business prospects or a full-fledged marketing campaign, you know that staying connected to market trends will help you be more effective in your marketing effort. The information you gain can be a big help in making your work easier to handle.<br />
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<b><i>3. You can <a href="http://www.callboxinc.com/telemarketing/be-a-better-marketer-by-getting-the-most-out-of-rejections-wait-what/" target="_blank">better understand the nature of the need</a></i></b> – for a business to thrive, it needs to first analyze the nature of the problem. Once you know how it works, it will become easier for you to craft a solution that all B2B leads prospects will need. You really have to be sensitive in this regard, since the ones with the sharpest intuition or thinking will be able to see these challenges and turn it into the greatest advantages.<br />
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<b><i>4. You can target your market niche better</i></b> – entering a market niche can be more productive than actually going for the entire market. Now, for you to be sure who your prospects are, try <a href="http://www.callboxinc.com/telephone-survey/" target="_blank">conducting some phone surveys once in a while</a>. It can help you identify the prospects you should be working on, as well as the kind of marketing process that you should ideally use on them. You have nothing to lose here if you try.<br />
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<b><i>5 You can better decide on the future of your business</i></b> – you know, the future is the one thing that business managers are unable to actually predict with accuracy. More often than not, you just go for the most trending topics today and use it to help your business move forward. Honestly, with all the information that you will obtain, you can probably assume that you are heading towards the right direction.<br />
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That is how it is, and you can <a href="http://www.callboxinc.com/telemarketing/the-secret-to-successful-telemarketing/" target="_blank">be sure that your B2B telemarketing campaign would be a great success</a>.
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<br />Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-56043755732848881842013-09-17T19:12:00.002-07:002013-09-23T03:38:04.445-07:00The Five Telemarketing Myths To Be Busted<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDY3D-CidTLOnIRJeo9_skTEfwT67-v5gWuald_LclTxKMpDShkmrWw0mkM3iFigEERqLXZyL9Smavbsr5KmV-Ki-WOOLCduB-ABUGhKsbrQdWlaaXOa-Lk3n6oMSQGi9m1AUdVeu8QSk/s1600/The+Five+Telemarketing+Myths+To+Be+Busted_DONE.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="The Five Telemarketing Myths To Be Busted" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDY3D-CidTLOnIRJeo9_skTEfwT67-v5gWuald_LclTxKMpDShkmrWw0mkM3iFigEERqLXZyL9Smavbsr5KmV-Ki-WOOLCduB-ABUGhKsbrQdWlaaXOa-Lk3n6oMSQGi9m1AUdVeu8QSk/s1600/The+Five+Telemarketing+Myths+To+Be+Busted_DONE.jpg" title="The Five Telemarketing Myths To Be Busted" /></a></div>
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The funny thing about marketing, especially where telemarketing is involved, is that we tend to believe a myriad of things. While some may make perfect sense in our B2B lead generation efforts, there are just some things that you really have to get rid of. And that includes those persistent <i><a href="http://www.callboxinc.com/lead-generation/the-three-lies-that-will-ruin-your-b2b-lead-generation-campaigns/" target="_blank">myths which never fail to mess up your campaigns</a></i>. While these myths have been around for so long that you may think of them as real, practical applications in life and work will make you realize these really do not work. And in terms of B2B leads, you will have to get rid of them. Now, what are these myths that could ruin you?
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfpNjiS9izVkptDAzDMefLp6QJ69KfUMpbrs36_BQjOHgh3WznNUZl2zM7iyWRloh5DTwj62jEIGOhlfnmN5TszHV21NBEWZKPOli05mxMazonUK1PlxuBB5StLMHVdHhrT1bU2lBBCjQ/s1600/customer_is_always_right.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfpNjiS9izVkptDAzDMefLp6QJ69KfUMpbrs36_BQjOHgh3WznNUZl2zM7iyWRloh5DTwj62jEIGOhlfnmN5TszHV21NBEWZKPOli05mxMazonUK1PlxuBB5StLMHVdHhrT1bU2lBBCjQ/s200/customer_is_always_right.gif" width="183" /></a></div>
<b><i><u>The customer is always right</u></i></b> – this paragon of customer service principles may sound so right, but you must realize that this is way too disadvantageous to your customers. You should know just where to draw the line on what you can deliver, since there are some customers who love to push things to your limits. Do not let them dictate what you should do. Be firm and tell them what you can or cannot provide them.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwBoOM2UW5qkOowdqmOf3WiePZua9O5eNwKxu-ZRozM8iRQbQKsLcSy9UWAelnZwiMPV1Syv839BSCCzHxsMVA37lNzBP-GJXoBNOvx8kFPtkg2pimq_bjhTxyuM0VzSZ9X1_IFi7HEB4/s1600/customer_know_what+they+want.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="90" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwBoOM2UW5qkOowdqmOf3WiePZua9O5eNwKxu-ZRozM8iRQbQKsLcSy9UWAelnZwiMPV1Syv839BSCCzHxsMVA37lNzBP-GJXoBNOvx8kFPtkg2pimq_bjhTxyuM0VzSZ9X1_IFi7HEB4/s200/customer_know_what+they+want.gif" width="200" /></a></div>
<i><u><b>The customers know what they want</b></u></i> – all this time in B2B appointment setting campaigns, if there is anything I have learned here, it is that customers never really know what they need. Sure, they may have that nagging feeling that they are missing something, but they can never really quite point it out. Your job is to clarify the details, and see to it that you can deliver whatever request that they make from you (as long as it is within regulations). Apple, Inc. did that, so you can see that they were onto something.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCmuVTjL63La8421-XyftUpaMQ_jRaZJVHFOop2CDFOiDYhIEL9h3v6w4KzcVF84rQozt3FFK7Kz3LiFRJcjg9IwhoFRWIDlltTag9uifdnc3YW-S1KIeXr_Y1vfiIvh6_p6YYEc8EBK8/s1600/All+customers+are+potential+sales+leads.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="110" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCmuVTjL63La8421-XyftUpaMQ_jRaZJVHFOop2CDFOiDYhIEL9h3v6w4KzcVF84rQozt3FFK7Kz3LiFRJcjg9IwhoFRWIDlltTag9uifdnc3YW-S1KIeXr_Y1vfiIvh6_p6YYEc8EBK8/s200/All+customers+are+potential+sales+leads.gif" width="200" /></a></div>
<b><i><u>All customers are potential sales leads</u></i></b> – really, do all marketers have that in mind? To tell you the truth, not everyone that answers your calls will become your buyers. Indeed, you have to decide whether the person you are talking to is worth your time and effort, or maybe decide when to walk away. It is your call.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr94oOw8BCqgsXnnFpE5Ufj8HjeUeCaC19GZIz7QzSj1vW4WW6wG2_nsI4Hkoq4kTVXHNKhKudTXjDf5AYbvBmdpWzezPLswp2avLlJ_bkDJzAKWkhuyBm7Ap8Bz6Uq3kSZMvy5NpTl8A/s1600/dont_take_no_for+answer.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr94oOw8BCqgsXnnFpE5Ufj8HjeUeCaC19GZIz7QzSj1vW4WW6wG2_nsI4Hkoq4kTVXHNKhKudTXjDf5AYbvBmdpWzezPLswp2avLlJ_bkDJzAKWkhuyBm7Ap8Bz6Uq3kSZMvy5NpTl8A/s200/dont_take_no_for+answer.gif" width="200" /></a></div>
<b><i><u>Do not take ‘no’ for an answer</u></i></b> – this has resulted to many complaints from business prospects that have often fallen victim to overly zealous or aggressive marketers. Actually, there is nothing wrong about being aggressive. It is doing things a bit too much that caused trouble for business. And if you want to avoid that same hassle in your own marketing campaign, you had better be able to identify who are your most receptive prospects and keep away from those who do not.<br />
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<b><i><u>The best sales people are extroverts</u></i></b> – selling is not just putting on a bright smile and interacting with business prospects. It is also about <i><a href="http://www.sales-and-marketing-solutions.com/better-sales-through-better-talk-secret-of-effective-sales-people/" target="_blank">communicating effectively to your B2B leads prospects</a></i>. Anyone can do that, really. Even introverts can achieve these same goals, even if the methods are different. They just know which marketing tools to use.
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Really, you should discard of these damaging beliefs, if you want to ensure the continued success of your lead generation campaigns.Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com1tag:blogger.com,1999:blog-7094205538598098391.post-38326527271247378152013-09-11T22:01:00.000-07:002013-09-11T22:03:01.297-07:003 Crucial Things you need to ascertain before a Telemarketing Call<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5y94B8eRwoer0NrMvFfEfKnYqmh8iENsD9eG9VM5nBiuZ6oRHjHR-9XwSfBD66yomT8m51iaAFIRPhhKC0qcXZ0M31RMFLOUc0Vbw1AgEPRzRjiwh2DxNYje37z1LcopW2GSonVuVHSM/s1600/3+crucial+things+you+need+to+ascertain+before+a+telemarketing+call_DONE.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="3 crucial things you need to ascertain before a Telemarketing Call" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5y94B8eRwoer0NrMvFfEfKnYqmh8iENsD9eG9VM5nBiuZ6oRHjHR-9XwSfBD66yomT8m51iaAFIRPhhKC0qcXZ0M31RMFLOUc0Vbw1AgEPRzRjiwh2DxNYje37z1LcopW2GSonVuVHSM/s1600/3+crucial+things+you+need+to+ascertain+before+a+telemarketing+call_DONE.jpg" title="3 crucial things you need to ascertain before a Telemarketing Call" /></a></div>
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One’s mental preparations are as important as – if not more than - the physical. Organizing you mindset prior to a call helps in expertly <i>handling both the expected and the unexpected</i>.
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Telemarketing is battle of will; whoever can control the call can dictate the outcome. Prospect clients do not have the luxury of seeing and feeling the product or service being pitched to them; rather, mere words can make succumb to an appointment with authentic interest.
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When words are logically crafted, they become more pleasant to the ear.
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General retorts
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The ultimate test for the telemarketer is to <i><a href="http://telemarketing.callboxinc.com/telemarketing-what-not-to-say" target="_blank">be able to react appropriately</a></i> to anything thrown at him - one wrong response and the call is compromised. The chances of getting dominated by the prospect can be reduced if one would<i> “pre-determine” the possible questions in advance</i>. Through time, one’s experience in innumerable parallel calls can help him be familiar with a pattern on what objections usually arise during a pitch, therefore leading him into constructing valuable responses.
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The transition
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Timing is an art in itself – in almost all endeavors in life. A telemarketing call flow usually dictates a certain order:<i> introduce, discuss, overcome objections, and then set the appointment</i>. This sequence is customary - one cannot simply skip the introduction and proceed to discussion, or skip the discussion and set the appointment right away, and so on. Therefore, one needs to employ a smooth shift from one phase to another. Rushing to set the appointment may sound pushy for the prospect; on the other hand, over-discussing the product/service may become dragging and may dispel the prospect’s interest. In order to maintain the flow, there must be a good balance of information and transitioning to setting up the appointment.
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Dealing with the responses
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While positive responses are always easier to deal with, <i><a href="http://the-telemarketing-services.blogspot.com/2013/08/rejections-turn-these-into-potential.html" target="_blank">it’s the NOs that usually involve skill to surmount</a></i>. A hard “no” is the most common comeback from prospects, and it is sometimes followed by the termination of the call. But whatever the outcome of a call is, you must be ready to close the conversation in a way that is still professional and courteous. Meanwhile, a soft “no” is still hopeful; it may require a more delicate touch. These are potential breaks in the future, and when a soft “no” is given, you must respond in such a way that the prospect would still have pleasure in getting in touch in the future. It’s like bidding goodbye to a friend with certainty that someday, you will <i>meet</i> again.
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<br />Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-40845820633102704412013-09-06T22:49:00.000-07:002013-09-06T23:07:13.044-07:004 Dumb To Questions To Ask In A Telemarketing Campaign<div style="text-align: right;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVqNOF_FFWCsGJlabPYFdY9HAcdbTzsMCOfKmpiVTCG8wWcHmPRY-FmF2QWsufi8jTglHRHwMxcrBZMrMBvUOGSqQKVa63WflJOkYtcsE7-MNlGN4ksS44L6FGWLOMYGDcgzX-mpPpNMc/s1600/4+Dumb+To+Questions+To+Ask+In+A+Telemarketing+Campaign_DONE.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVqNOF_FFWCsGJlabPYFdY9HAcdbTzsMCOfKmpiVTCG8wWcHmPRY-FmF2QWsufi8jTglHRHwMxcrBZMrMBvUOGSqQKVa63WflJOkYtcsE7-MNlGN4ksS44L6FGWLOMYGDcgzX-mpPpNMc/s1600/4+Dumb+To+Questions+To+Ask+In+A+Telemarketing+Campaign_DONE.jpg" title="4 Dumb To Questions To Ask In A Telemarketing Campaign" /></a></div>
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<pr>When conducting telemarketing campaigns, it is important that you use a <b><a href="http://telemarketing.callboxinc.com/examine-your-telemarketing-scripts-to-increase-your-sales-chances" target="_blank">sales script to guide your business discussion</a></b>. Not that you use it all that is written there verbatim. It is just there to make sure that you are going through the right flow. And while there are a lot of questions that you can ask your B2B lead generation prospects, it pays to know what kinds of questions you should be avoiding. </pr><br />
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<pr>These are not only <b><a href="http://www.callbox.com.my/blog/lead-generation/major-lead-generation-mistakes-that-you-should-avoid/" target="_blank">sure-fire ways to turn off potential sales leads</a></b>, it also leads your conversation with them nowhere. And truly, there are at least four useless telemarketing questions that you should make it a point to avoid.
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<pr><br />1. <i><span style="font-family: Georgia,"Times New Roman",serif;"><b>“Would you agree?</b></span></i> – Customers can get really wary about that, since this will look like you are trying to manipulate them on saying ‘yes’. This might be innocuous enough for smaller items, but when such a question may cause others to raise their eyebrows in doubt. Indeed, they might know a thing or two about blocking you. Instead of that, why not ask your B2B leads prospects regarding their “priorities in their business?”. That would make them open up.
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<pr><br />2. <i><span style="font-family: Georgia,"Times New Roman",serif;"><b>“If I can save you 20% on total costs, would you be interested in…”</b></span></i> – you wanted to bait your business prospects about better cost savings by doing business with you. Now, what makes this irritating to business prospects, and why it shows how dumb your marketing campaign can get, its amateurism. You would only ask this because you do not know what to offer best. That would happen if you have not researched about your business prospect at all.</pr>
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<pr><br />3. <i><span style="font-family: Georgia,"Times New Roman",serif;"><b>“Do you have the budget to purchase our services?”</b></span></i> – I tell you, say that question to potential sales leads, and you can say goodbye to their business. It is a dumb question since your prospects will think that you are only after the money (all right, who are not interested in making a profit?), and that you will run up your price to match their budget (which would imply that you are going to cheat on them). Seriously, you should avoid such scenarios for the health of your business. A better question would be: “tell me more about your process of purchase decisions”. This will let you know what your prospects are looking for, and how you can tailor your sales pitch to suit them.</pr><br />
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<pr>4. <i><span style="font-family: Georgia,"Times New Roman",serif;"><b>“Are you the main decision-maker?”</b></span></i> – all right, you might have to ask this question because you want to save time and go straight to the ones holding the purse, but here is one thing you have to remember: you will rarely get to your destination. If you think that the person you are talking with on the phone is a gate-keeper, do not antagonize them. Simply ask for the names of the major stakeholders of the business. That should get you to the right decision-maker.</pr>
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<pr><br /><b><a href="http://www.callboxinc.com/services/telemarketing/appointment-setting-lead-generation/" target="_blank">For the good of your lead generation campaign</a></b>, please skip these questions. You can always employ or craft better ones.
</pr>Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-11416256341815349422013-09-05T20:24:00.000-07:002013-09-05T20:26:33.134-07:00Six Steps To Effective B2B Lead Generation<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgh810MzpCQDIcosCVLt09R71JAwbN4sbG7vwMCKFUSG3rmhpezj2xgEXK1Dh7uSdtl8X6gaxebzKJzBeUVEGs8IGxu7hC2C96jRJxe3Q4Sly54M-IhbWQ_J_8iJqou4_7jx2BDvIRng_Q/s1600/Six+Steps+To+Effective+B2B+Lead+Generation_DONE.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Six Steps To Effective B2B Lead Generation" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgh810MzpCQDIcosCVLt09R71JAwbN4sbG7vwMCKFUSG3rmhpezj2xgEXK1Dh7uSdtl8X6gaxebzKJzBeUVEGs8IGxu7hC2C96jRJxe3Q4Sly54M-IhbWQ_J_8iJqou4_7jx2BDvIRng_Q/s1600/Six+Steps+To+Effective+B2B+Lead+Generation_DONE.jpg" title="Six Steps To Effective B2B Lead Generation" /></a></div>
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B2B lead generation plays a very important role in keeping your business afloat. After all, this is the one way for you to <i><a href="http://www.callboxinc.com/" target="_blank">get more B2B leads coming into your company</a></i>. Mind you, finding, generating, and nurturing sales leads are not an episodic process.<br />
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While most think that getting the contact details of telemarketing prospects is enough, this is <i>not</i> true. In fact, this is just the first step of the marketing process. You need to go through the entire marketing process for you and your team to successfully get the sales prospects to say yes to a deal with you. <br />
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To be honest, you ought to know the six steps of successful B2B lead generation.</span><br />
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<span style="font: bold italic 19px Times New Roman;">Step one: Inform</span>
When you give your prospects a telemarketing call, you tell them about your purpose for calling. Usually, this is the point where they tell you know and hang-up. But this is also the point where all your sales skills will be most needed. On the average, you only have ten seconds to engage your prospects. It a test of true marketing skills if you can keep your business prospects focused on you longer.<br />
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Step two: Educate</span>
If you were able to convince your prospects not to hang-up, congratulations, you have just gotten closer to your goal. At this point, you will have to explain to them what your business is all about, as well as tell them what you can do for them. Focus on the benefits. That will really grab their attention.
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Step three: Involve</span>
Here, your job is to get them involved in the conversation. Ask them questions, like what are the problems they faced, what solutions they have or are using, who provided that solution, etc. Let them talk so you can learn how you can help them better. This will encourage them to open up to you.
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Step four: Validate</span>
At this point, you have probably gotten a fairly good idea what the problem is. You can offer them that solution you think is best. Still, you have to know first whether they will be your immediate customers, future buyers, or probably an interested third-party. Qualifying them is important, since once you know where you are in the<i> <a href="http://www.callboxinc.com/lead-generation-process/" target="_blank">B2B lead generation process</a></i>, then you can proceed to step five.
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Step five: Convert</span>
Conversion of sales leads is, so to speak, the acid test of many marketers. How you can convince them to buy or sign up to your service will depend on your ability to sell. Mind you, this is not that hard, since this is how it will end if you properly followed the four previous steps.
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Step six: Maintain.</span>
Now this is the challenge, how you can <i><a href="http://www.callboxinc.com/lead-generation/how-to-retain-current-customers-in-lead-generation/" target="_blank">keep your current customer happy</a></i> and not leave for the competition. And there are many ways to do that. You just have to choose the strategy that works, as well as keep in constant communication with each other.
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Really, as long as you follow these six steps, your B2B lead generation campaign will end well.Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-58147166746747040212013-08-21T06:00:00.000-07:002013-08-21T06:00:11.631-07:00Using Deceptive Subject Lines in your Emails? Think twice<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqjJUOd-LHWvot7dOzFVRf_Z6E18tyKmbe60uOlsn6oJ-cTIJ9yccmo2ycjzI0XX2EQdfgBTpcLLC231GrzjXPyI2zQDXDHbyVhOkSgmnhl-QlR5hOOIn3K9Odwcqxg9buvDL0P_9UMqk/s1600/Using+Deceptive+Subject+Lines+in+your+Emails+-+Think+twice_DONE.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Using Deceptive Subject Lines in your Emails? Think twice" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqjJUOd-LHWvot7dOzFVRf_Z6E18tyKmbe60uOlsn6oJ-cTIJ9yccmo2ycjzI0XX2EQdfgBTpcLLC231GrzjXPyI2zQDXDHbyVhOkSgmnhl-QlR5hOOIn3K9Odwcqxg9buvDL0P_9UMqk/s1600/Using+Deceptive+Subject+Lines+in+your+Emails+-+Think+twice_DONE.jpg" title="Using Deceptive Subject Lines in your Emails? Think twice" /></a></div>
“ We are never deceived; we deceive ourselves. ” - Johann Wolfgang von Goethe<br />
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It’s rather amusing how marketers would do just anything to advertise these days. The internet has become overly generous in providing countless ways to market products and services, so much that people often become averse in immersing themselves in such a raucous business. The case just becomes worse especially in <b><a href="http://www.callboxinc.com/services/email-marketing/">email marketing</a></b>, <i>a channel wherein marketers can directly send the message across specific people.</i><br />
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Such power is always prone to <i>abuse</i>.
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Thanks to the concept of spam, there has been a workable distinction between wanted and unwanted emails. Marketers are smart, though. They have devised ways to penetrate through people’s disgust over spam by using deceptive subject lines that makes marketing emails seem either “harmless” or “irresistible”. They’re amongst us. You've probably received one or two yourself.
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“You just won an iPhone!“
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Yeah, right.
But wait. Isn't it that the decision whether to open these emails still lies on the recipient’s hands? So can we blame these marketers for scamming people?
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Yes, of course.
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For one, <a href="http://en.wikipedia.org/wiki/CAN-SPAM_Act_of_2003">there’s actually a law</a> that prohibits marketers to send emails if they have “actual knowledge that a subject heading of a message would be likely to mislead a recipient”. Although this may be subject to interpretation, it would at least give marketers something to think about. Also, even without such a law, the act itself is just downright unethical and could cause permanent damage. So how can marketers <i>draw the line between</i> <i>creativity and deception</i>?
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Deceptive: Two entirely different things.</b> It’s clearly a form of trickery if the subject line says something about an irregularity in your electricity bills when it’s actually an advertisement for a toothpaste brand. You need not be a detective to figure that out.
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Deceptive: Two things wrongfully associated.</b> Even if the subject line and the email body revolve around a common topic, it can still be a scam. For example, you shouldn't use “A message from Mark Zuckerberg” as a subject line if you want to promote your company on Facebook (except, of course, if you’re Mark Zuckerberg).
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<b>Creative: Sense of urgency.</b> Subject lines are most effective when they arouse the recipient’s most evident desires and wants. These are mostly straightforward questions of confrontational truths. For example, you can use “Is your business not popular enough?” as a subject line for, say, promoting <b><a href="http://www.callboxinc.com/services/telemarketing/">outsourced telemarketing services</a></b>.
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<b>Creative: Emotion/thought-provoking.</b> Marketers should only go as far as implicitly igniting a person’s imagination when creating above-average subject lines, but the idea must be explicitly fitting. You don’t have to mention the keywords, but make sure it’s implied. When promoting a vacation package, your subject can say, “Next month, you could be sunbathing in Cancun.”<br />
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<i><b>Reference: </b><a href="http://www.marketingprofs.com/articles/2013/10578/is-your-email-subject-line-creative-or-deceptive">Is Your Email Subject Line Creative... or Deceptive?</a></i>Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com1tag:blogger.com,1999:blog-7094205538598098391.post-1450749505570053832013-08-06T23:53:00.000-07:002013-08-06T23:56:59.029-07:00Rejections? Turn These Into Potential Sales Leads<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYC5dwpLbhC0DRszrhU2cl7nWv1uhxSo6jK6742zr0G41UjOoL2GCQ5p2DKDBqFzPclOfM0POOCSoIMePN-9UR3b-8qIcSvkalIEq0bLfvbnpVzhBdYu_OFb4buK947HowL8qvzAFOYIs/s1600/Rejections+-+Turn+These+Into+Potential+Sales+Leads_DONE.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Rejections? Turn These Into Potential Sales Leads" border="0" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYC5dwpLbhC0DRszrhU2cl7nWv1uhxSo6jK6742zr0G41UjOoL2GCQ5p2DKDBqFzPclOfM0POOCSoIMePN-9UR3b-8qIcSvkalIEq0bLfvbnpVzhBdYu_OFb4buK947HowL8qvzAFOYIs/s320/Rejections+-+Turn+These+Into+Potential+Sales+Leads_DONE.jpg" title="Rejections? Turn These Into Potential Sales Leads" width="320" /></a></div>
It is normal to get rejections in your lead generation campaign. You may be able to get in touch with a lot of prospects and talk business with them, but there will be cases where the positive responses would be slow. Given the complexity of dealing with sales leads prospects, not getting what you want is a normal thing. The chances of success can be pretty low, but if you <b><a href="http://www.callboxinc.com/b2b-marketing/how-to-manage-cold-calling-objections/" target="_blank">know how to handle rejections</a></b>, then you can turn these into profitable B2B leads. As a marketer, you should know what you should do for this. And there are plenty of ways for you to do just that. For starters:<br />
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<i><b>“No” may not be “No” </b></i><br />
This will require good observation skills, and the knowledge that your prospects are truly interested. You see, saying ‘no’ may be much easier than saying ‘maybe’, ‘I am still thinking about it’, or ‘I do not have the time for it right now’. Take note of these possibilities, and you might get lucky and seal the deal.</blockquote>
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<i><b>It may be your fault </b></i><br />
In case you get too many rejections in your appointment setting campaigns, there is the possibility that you are the cause of such problems. It may be possible that your sales pitch is too bland or unattractive, your product is too expensive or too weak, or your appointment setting campaign is not that all compelling for them.</blockquote>
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<b><i>Face their fears</i></b><br />
It is possible that your business prospects are afraid of something, like a failed sales campaign, poor customer turn-out, or even delays in product delivery. All these factors can make a prospect reluctant is making a deal with you. As a marketer, you should face these fears head-on and help your prospects realize that you can be a wise investment for them.</blockquote>
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<b><i>Make a better proposal </i></b><br />
Come to think of it, nothing makes a proposal more effective than by offering a better one. Have your telemarketing team study your sales pitch well, and then let them come up with strategies that can be better than what you have. You might be surprise at the things that they can come up with.</blockquote>
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<b><i>Do not be serious </i></b><br />
When doing a marketing campaign, you do not have to take your rejections too seriously. After all, even if you meet so many failures, there is always the possibility that you will finally taste success. And there is no harm in being aggressive in your marketing efforts. This might be just the thing you need in order to succeed.
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This is all about having a positive outlook in your business campaign. <b><a href="http://www.callboxinc.com/services/telemarketing/appointment-setting-lead-generation/" target="_blank">Marketing and lead generation</a></b> can be tough,<i> true</i>, but if you have the tenacity and creativity to handle even the hardest business prospects, then you will be on your way to success. And knowing how to deal with rejections is just one step of the way. Think of it as an acid test for true marketers. I mean, if you can make those “no’s” into “yes’s” then you will make a good name for yourself.
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<br />Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com1tag:blogger.com,1999:blog-7094205538598098391.post-86120181302796812832013-07-18T00:00:00.000-07:002013-07-18T00:00:13.545-07:00Tips on Knowing the Right Telemarketing Firm<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtR8Ojqyu69Radf5VmuzPZuMZOc0oAn4wfzFFzJt41AXuzY_sPKjRIoa_F4XiHXtmtnXjk6wepl8ifkmiwZifayQhc3-Zs-R7iHD8o3XRCfJZvlftLo3QooQfUH-tfAtLY2HTSWjNDezM/s1600/Tips+on+Knowing+the+Right+Telemarketing+Firm.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtR8Ojqyu69Radf5VmuzPZuMZOc0oAn4wfzFFzJt41AXuzY_sPKjRIoa_F4XiHXtmtnXjk6wepl8ifkmiwZifayQhc3-Zs-R7iHD8o3XRCfJZvlftLo3QooQfUH-tfAtLY2HTSWjNDezM/s320/Tips+on+Knowing+the+Right+Telemarketing+Firm.jpg" width="320" /></a>Outsourcing to a telemarketing firm does have some serious benefits for just about any business that takes advantage of their services. <b>Cost effectiveness and cost efficiency</b> for their services are just two of the <a href="http://telemarketing.callboxinc.com/the-many-benefits-of-outsourcing-towards-telemarketers" target="_blank"><b>many benefits that a business can get for outsourcing</b></a> to these firms. Still, in order to maximize the results for one's telephone marketing campaign, a business owner should take into consideration the necessary determinants that will lead them to the right firm.
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<span style="font: bold italic 23px serif;">Some of those important factors are:</span>
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<u><span style="font: bold italic 20px serif;">The client history of the firm</span></u><br />
If a business wants to target other industries for their telemarketing campaign then the firm should have already amassed an adequate amount of experience. This is to assure business owners that they are highly capable in meeting expectations for the campaign.
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<u><span style="font: bold italic 20px serif;">Feedback rating</span></u> Telemarketing firms should have a feedback rating that points in the
positive direction. This is to ensure of a business' name to be kept
intact once they take advantage of the firm's services.
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<u><span style="font: bold italic 20px serif;">Telemarketer's attitude towards work</span></u><br />
The telemarketers working for the firm should always have a positive outlook towards their work. If they have this, every good thing will fall into place which includes having profitable results for the campaign.
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Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-39672923758856770872013-07-16T19:00:00.003-07:002013-07-16T19:02:23.661-07:00Telemarketing At Home? Why Should We Allow It?Working remotely from home can be a real blessing for businesses with logistical issues. Just think of the convenience of working in the comforts in your own home, coordinate with colleagues from the other side of the coast, and not worry about being late to the office. For the single parents, they can get their work done while watching over their kids. But what about those involved in telemarketing? Will this set-up work well with them? Can this set up help improve their ability to <a href="http://www.callboxinc.com/" target="_blank"><b>generate B2B leads</b></a>? These are just some questions that can affect your decision to migrate (or augment) your workforce with a home-based team. But how would you know if this is the right fit for your firm?<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8uTZD_eCqVfYjtckX5vztbDrm_-PzqtrxB4d3jiEt0T7G2HO4ViMAYRW9M4Nq2LUA3Kw29JB5eQcbjmSjg6Nm7PV7kCdWOZngKECFHc3iSPE_I_ZTRyL-KZ1M_BA5fuLHwaaRmJ895Wc/s1600/Telemarketing+At+Home+-+Why+Should+We+Allow+It.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8uTZD_eCqVfYjtckX5vztbDrm_-PzqtrxB4d3jiEt0T7G2HO4ViMAYRW9M4Nq2LUA3Kw29JB5eQcbjmSjg6Nm7PV7kCdWOZngKECFHc3iSPE_I_ZTRyL-KZ1M_BA5fuLHwaaRmJ895Wc/s320/Telemarketing+At+Home+-+Why+Should+We+Allow+It.jpg" width="320" /></a><br />
<span style="font: bold italic 16px serif;"> Are you only after results?</span> <br />
If you are the type of person who does not care what your people do, as long as they deliver their work, then working at home might be a good set-up for your appointment setting team. If you are also concerned with every move your employees make, then this is will not do well for your mindset.<br />
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<span style="font: bold italic 16px serif;"> Can it be done at home?</span><br />
There are different kinds of work that an employee might be assigned to do, but the real clincher in the home-based deal is data security. If all you do is admin chores, then this might be it. But if you handle lead generation campaigns with sensitive data; an engineering or software project that requires specialized equipment; or brain-storming sessions that need close interaction with colleagues; then you might need to have an actual office to stay.<br />
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<span style="font: bold italic 16px serif;"> Are your employees also working outside of the office?</span><br />
Depending on the volume of work, the kind of <a href="http://www.business2community.com/marketing/a-perfect-blend-of-lead-scoring-and-lead-nurturing-0398577" target="_blank"><b>sales leads being nurtured</b></a>, as well as the time required to deal with the work. Letting your employees work in their homes saves them time from shuttling to and from work. It will also let them concentrate more on what they do more profitably. You just might have to arrange for a practical and reliable work schedule to touch base with your home-based sales team.<br />
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<span style="font: bold italic 16px serif;"> How willing are your people to work from home?</span><br />
That is the final, as well as the most important, question that you have to answer. Even after extolling all the benefits of home-based work, if your employees are not receptive to that idea, then this set-up will not work well with your business. There is also the issue of work-life balance. Some employees prefer working in an office, since they can leave it there once their shift is over. Besides, some fear that their productivity will be affected by noisy children or domestic chores that they have to deal with once they are at home.<br />
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Working from home is not really a <a href="http://smallbusiness.yahoo.com/advisor/5-basic-issues-running-business-deal-them-230535982.html" target="_blank"><b>bad business strategy</b></a> but it will depend on whether a company and the people working for it are willing to make a change. This could help you in your <a href="http://ezinearticles.com/?Creative-Ideas-to-Form-a-Successful-B2B-Telemarketing-Campaign&id=6450219" target="_blank"><b>telemarketing campaign</b></a>, but you have to make sure that you satisfy the questions stated above.
Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-15239172402380562862013-07-11T00:21:00.002-07:002013-07-11T00:21:39.718-07:00Telemarketing 101: Helpful Tips To Save Time<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgJfRbRkdnpL9gUNHHm_JQKog4aaqoyQbdnbyZInklR1SZlEgC5LU8JmeIww39ZKwtbt10-3MfUeslVhapFC4jpNnZuRrwa9HgTFe48p7hKpDLKlbGZFKM1IhyphenhyphenhSo7fVEh3dw6mOdll80/s1600/Telemarketing+101+-+Helpful+Tips+To+Save+Time.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgJfRbRkdnpL9gUNHHm_JQKog4aaqoyQbdnbyZInklR1SZlEgC5LU8JmeIww39ZKwtbt10-3MfUeslVhapFC4jpNnZuRrwa9HgTFe48p7hKpDLKlbGZFKM1IhyphenhyphenhSo7fVEh3dw6mOdll80/s320/Telemarketing+101+-+Helpful+Tips+To+Save+Time.jpg" width="320" /></a>How does it feel to exhaust your time and energy to someone that is actually not the person you are looking for? Perhaps, it is depressing, frustrating and boiling your temper. What if you are a telemarketer and you didn't reach your quota because of that? Somehow, the hurt doubles.
It is therefore necessary to know some <a href="http://www.callboxinc.com/by-an-author/10-telemarketing-basics-you-should-know-now/" target="_blank"><b>practical tips for an effective telemarketing</b></a>, be it appointment setting or outbound telemarketing. The following list does not only save time but it also make your efforts fruitful.<br />
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<h1>
Here are the ways:</h1>
<i><u><b>1. Reach the decision maker.</b></u></i><br />
Sometimes, businesses employ gatekeepers to receive phone calls. It is then a primary duty to reach for the decision maker. Take only a brief chat with a receptionist or an attendant and ask directly to transfer the call to who is the boss of the company.<br />
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Upon talking with your target sales lead, hand out information that is relevant to the decision-maker. Moreover, keep in touch with him/her to keep the interest level high.<br />
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<i><u><b>2. Be straightforward and ask only relevant queries.</b></u></i><br />
It will do no good to keep on blabbering about things that do not have any bearing to your company and to the sales prospect. You will not only waste your time but also the prospect's time. Be direct but do not push for the sale. Do not tell half-truth and half-lie nor things that are too personal.
Ask only questions relative to the products and/or services you are selling. While having a conversation, <a href="http://www.callboxinc.com/customer-service/better-customer-service-here-is-how-to-do-it/" target="_blank"><b>build a healthy relationship with the customer</b></a>.<br />
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<i><b><u>3. Ask for an appointment. </u></b></i><br />
If the prospect is showing interest, it is ripe to set up an appointment. Give your customers options to choose from. After which, inform the company's sales representatives.
Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com1tag:blogger.com,1999:blog-7094205538598098391.post-8141043443269829712013-07-06T08:00:00.000-07:002013-07-06T08:00:01.006-07:00Telemarketing as Lead Generation<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhACkd1mmpRagls1jEEpd-sWxRnCpwajfRcoJdSc2P_NO0Wnh8WV4TkGe1nkoWZbAN_mfdLwK_q-PdgQLYg3RK5U13Xc2gnQ4w7a4iy-uGA0EcRs_xKSQYAMKANG1k4lJcQUgW1ScsXjg0/s350/Telemarketing+as+Lead+Generation.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhACkd1mmpRagls1jEEpd-sWxRnCpwajfRcoJdSc2P_NO0Wnh8WV4TkGe1nkoWZbAN_mfdLwK_q-PdgQLYg3RK5U13Xc2gnQ4w7a4iy-uGA0EcRs_xKSQYAMKANG1k4lJcQUgW1ScsXjg0/s320/Telemarketing+as+Lead+Generation.jpg" width="320" /></a></div>
<a href="http://www.callboxinc.com/what-is-telemarketing/" target="_blank"><b>Telemarketing</b></a> is a marketing operation using the telephone. There are two kinds of telemarketing, the <b>inbound</b>, and the <b>outbound</b>. The inbound calls usually come from the leads that are searching for more information about the business, asking questions, and confirmations; in short this call is from the outside going inside. On the other hand, outbound calls are from the company itself to the potential business leads, in which the telemarketers are calling the leads to introduce their services. Many refer this as “cold calls,” that is one reason why this becomes less effective, because they tend to interpret it literally. Why don’t try changing that idea? Why don’t use those “cold calls” in a positive way by setting into minds that calls are one way of business introduction for the leads to be aware and that would in the end lead them hook in doing business.
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Like other <a href="http://smallbiztrends.com/2011/10/6-lead-generation-strategies-local-businesses.html" target="_blank"><b>lead generation strategies</b></a>, objective setting should always be put before anything else. Before calling, it should always be remembered that one must be full-packed with information that would be given out to the business leads and of course should always be ready to answer their unexpected questions. Another thing to consider is the list of potential leads with their complete information is certainly needed. In this way, the telemarketers would not find it hard looking and searching somewhere else. It should also be taken note that before calling, one should make sure that they have all the data of the prospective leads they are about to talk to; it would become a great advantage to make an easy deal with them.
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Telemarketers have big chances to get the <a href="http://www.callboxinc.com/b2b-sales-lead-generation/where-to-get-quality-business-leads-for-your-telemarketing-campaign/" target="_blank"><b>potential b2b leads</b></a> if they are only confident and knowledgeable enough to talk about their companies, and show their expertise by giving and explaining every detail that would benefit the leads. There is also a need to emphasize the good results that they would immediately see after saying yes to an appointment or to a sale.
Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-11336818510410001252013-07-03T16:03:00.003-07:002013-07-03T16:07:01.176-07:00Why Is Telemarketing Bad For Business?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFsOd-EtYJprkUJPT_hyphenhyphenhz2K9MhRkO-hVIhJUALogF7um2h3YEAHC0yBr37w7fEe0RR7ytQLfOYhGD7yIS6B5bjUVUYvZ-OCmDK-kwDeJeTDLVUkxuEIx5oi4aqlx8Jt5kjIL82kxPuww/s350/Why+Is+Telemarketing+Bad+For+Business.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFsOd-EtYJprkUJPT_hyphenhyphenhz2K9MhRkO-hVIhJUALogF7um2h3YEAHC0yBr37w7fEe0RR7ytQLfOYhGD7yIS6B5bjUVUYvZ-OCmDK-kwDeJeTDLVUkxuEIx5oi4aqlx8Jt5kjIL82kxPuww/s320/Why+Is+Telemarketing+Bad+For+Business.jpg" width="320" /></a></div>
Let us face it: <a href="http://www.callboxinc.com/what-is-telemarketing/" target="_blank"><b>telemarketing</b></a> is not really our beloved marketing tool. We only need to look in the internet, search ‘bad telemarketing’ and you will see pages upon pages of woes from customers. Really, this is an activity that has caused a lot of pain for promoters. Sure, it can reach out to a lot of customers, but the sheer negative reaction one receives when they do telemarketing calls gives marketers less reasons to do it. It cannot be helped. Unless someone makes the necessary changes in the way this communication tool is used, then nothing good will come out of such a campaign.
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You see, the thing about telemarketing here is that this tool has been long overused (more like abused, to be honest). Sure, giving business prospects a call is a very attractive and direct <a href="http://www.callboxinc.com/benefits-of-lead-generation/important-ways-to-help-you-get-more-sales-leads-for-your-business/" target="_blank"><b>way to generate more customers and clients</b></a> for you, but some marketers (especially those too focused on the numbers) that use more aggressive means to get in touch with business prospects. Most of the time, they do it in extreme ways, now that causes the headaches. I mean, who wants to receive telemarketers during dinner, in the middle of the night, or perhaps during the middle of the day? That is a real pain, to be honest with you. And that is one sure way to anger business prospects.
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<blockquote class="tr_bq">
<b><br /></b>
<b>Telemarketing is bad for business – <i>only if it is not used correctly and with discipline.</i> </b></blockquote>
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Yes, you need to reach your goals and make a sale, but if it begins to irritate those whom you want to do business with, then you are not going to achieve anything at all. That is the risk of using only one marketing tool for the job. What is sad about this entire issue is that a lot of business owners, indeed, even the marketers that work for them, do not realize that. For them, they think that using one communication medium to reach prospects is good enough. What they do not know about is that marketing is a multi-prong approach. If you want to get more sales, you need to cast your nets wide. And they may not all come from a single net.
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That is the secret of success for other companies’ marketing campaigns. When you use several points of contact to reach your audience, like Facebook for social media marketing, Google for search engine optimization of your website, email, etc. not just the phone, you increase your presence in the minds of your prospects. And you do that in a more positive manner. I mean, your prospects can reach you in almost all contact points. You do not have to concentrate on only one point of communication. All you need to do is to make sure each tool you use matches the kind of business you have, as well as the kind of working environment you thrive in.
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<b>Just keep this in mind when creating your marketing plan. <i>Telemarketing is good for conversation and conversion of business leads. It only goes bad when you use it too much</i>.
</b>Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com1tag:blogger.com,1999:blog-7094205538598098391.post-84615185612239923852013-06-25T18:41:00.001-07:002013-06-25T18:41:32.566-07:00 Simple Ways to Nurture Leads Via Telemarketing<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifjwtGAHqo13EqXu-NC6g5asZgK4tC6bcRFuVawYYp1vSifl0tAZoNra7gSIvKl42agLrOABFxKjkNHV8yovDlBlT87pXDBQZHtjtlQsAIRtFf_FHrU0YIgRuFVntKncfzs8N5YmxXNzQ/s1600/SIMPLE+WAYS+TO+NURTURE+LEADS+VIA+TELEMARKETING.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifjwtGAHqo13EqXu-NC6g5asZgK4tC6bcRFuVawYYp1vSifl0tAZoNra7gSIvKl42agLrOABFxKjkNHV8yovDlBlT87pXDBQZHtjtlQsAIRtFf_FHrU0YIgRuFVntKncfzs8N5YmxXNzQ/s320/SIMPLE+WAYS+TO+NURTURE+LEADS+VIA+TELEMARKETING.jpg" width="320" /></a>Just try to imagine a prospect, who is more than eager to take a vacation, happened to bump into your print ad in a newspaper and was immediately enticed with your offer and gave you a ring after without second thoughts. And there you were, lively as a gleeful child, answered the call and gave out necessary information; days and weeks passed and it seemed that you are already annoyed with the successive inquiries made by your prospect, thus leaving her hanging by the moment; a complete wrong move, indeed.
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Just because one considers himself as a mere mortal who lifelessly does his job as a marketer doesn’t mean that he no longer have to develop a relationship with the prospect, because just like in any type of relationships, the customer-seller relationship must also be nurtured, and there are actually lots of ways to do it; however, one must take note that the most important tool in <a href="http://www.callboxinc.com/lead-nurturing-and-management/" target="_blank"><b>Lead Nurturing</b></a> is to add a “human-touch” during your <a href="http://www.callboxinc.com/blog/b2b-sales-lead-generation/how-to-do-your-own-lead-generation/" target="_blank"><b>Lead Generation</b></a>, and this of course can be effectively done by telemarketing.
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<br />
<h2>
So how do you enhance your telemarketing (human-touch) nurturing approach? Here are some tips to nail it:</h2>
<ul>
<li>Provide prospects with valuable, relevant, and most importantly helpful information- if it’s the prospect who does most of the questioning, then it’s a sign that you fail to provide the latter a consolidated information. </li>
<li>Get them talking- this is not in relation of the previous statement of course, but let them talk in a way that you make them feel comfortable enough to engage in a much deeper business-related conversation. </li>
<li>Be flexible- changes upon the decision-making stage is very crucial; so if ever the prospect will make one, make sure to be flexible enough to cater his prior needs before it’s too tale.
</li>
</ul>
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<i>The above-stated tips are only the tip of the iceberg, yet if executed properly, the results will surely pave the way for further strategic steps and ultimately success.</i>Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-26106039235776570002013-06-17T19:08:00.000-07:002015-01-27T16:35:44.273-08:00Rapport and Telemarketing: They Go Hand in Hand<div class="separator" style="clear: both; text-align: right;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-PTd0YPOhNzEYeTRhne5x3L7fdmvDX66h75VB9DMegkxTKy5e-zAcCxSaJPw5iNBEWMhCD8n94jsfVfbwjHylEC_qCt7aEHZLH9LGSXaPo83iXEL-ZvQdCh1cBTIgep22txR6_bJIcsk/s1600/RAPPORT+AND+TELEMARKETING+THEY+GO+HAND+IN+HAND.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-PTd0YPOhNzEYeTRhne5x3L7fdmvDX66h75VB9DMegkxTKy5e-zAcCxSaJPw5iNBEWMhCD8n94jsfVfbwjHylEC_qCt7aEHZLH9LGSXaPo83iXEL-ZvQdCh1cBTIgep22txR6_bJIcsk/s320/RAPPORT+AND+TELEMARKETING+THEY+GO+HAND+IN+HAND.jpg" height="210" width="320" /></a></div>
We just can’t deny the fact that there are people who are blessed with the gift of instantly building rapport with others, especially when they’re doing it in person. Basically, it’s really not that simple, but compared to building rapport over the phone, the latter seems to be more convenient and easier in a way.
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Rapport has always been an integral and crucial part of any kind of communication, especially ones that are done by the telemarketers. It’s been said that you can actually lose a prospect by merely generating the wrong tone in your voice or by inducing that bad mood towards him/her upon uttering the word “hello!”.
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If physical appearance is to face-to-face appointment setting, then calling over the phone is to voice quality. Given that your prospect can’t see you when you’re talking to him over the phone, which is too obvious in that matter, you should therefore find ways on how you present your self to him as if you’re talking to him in person.
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<b><a href="http://www.callboxinc.com/blog/lead-generation/secret-to-better-sales-leads-generation-it-is-all-in-rapport/">Building rapport in telemarketing</a></b> isn’t really about making “friends,” it is more of communicating naturally and comfortably, letting your conversation to flow smoothly as possible until you get your prospect hooked into it.
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<h1>
Below are some tips on how to build rapport when telamarketing:</h1>
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<ul>
<li><b><i>Put a smile on your voice</i></b>- smiles are not only seen but are also felt. A smiling voice is more responsive and sincere. </li>
<li><b><i>Speak from the heart</i></b>- this will make rough conversations easier to be dealt with. </li>
<li><b><i>Call them by their names-</i></b> it gives the conversation a more personal and lighter tone. </li>
<li><b><i>Avoid speaking too fast</i></b>- this will only cause more annoyance to the person on the other line. </li>
<li><b><i>Do not rebut against a raging prospect</i></b>- this will only worsen out things and create more damages on both parties. </li>
<li><b><i>Be friendly</i></b>- it is always a must and should be done genuinely. Show interest on your caller’s conversation as well as share laughters when the opportunity to do so arrises.</li>
</ul>
Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-87390897447885172602013-01-03T17:44:00.000-08:002013-01-03T17:44:00.804-08:00What The Future Holds for TelemarketingMore and more people are hating cold calling. Hanging up is their last resort. Telemarketing is just so getting into their nerves that they barely want to pick the phone for the reason that an annoying telemarketer might be on the other line. People are hating them more than ever.
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Well, the old ways of telemarketing are over. The world of selling is continuing to evolve and change. Business after business is rising worlwide. Partnerships between nations are simultaneously built. Every company is striving to be globally competitive.
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Seeing this flow of trends, <b><a href="http://www.callboxinc.com/">telemarketing companies</a></b> are hanging on to stay in this very complicated and risky world of b2b sales and marketing. The reason? Demands are mounting to the extent that the quality assurance of every product or service is highly considered to ensure the smooth relationship between business partnerships.
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Face-to-face selling is indeed dead in the midst of a virtual world in the present, which only gives way to telemarketing industry to do the opposite. Wth the convinience and the advancement that it provides, it is close to possibility that it will continue to be productive in the years to come with b2b appointment setting.
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Further, the increase in the competition is gradually augmenting as well. And this means that more and more will leap forward to lead generation with telemarketing in an effort of advancing the race in the marketplace.
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Sooner, new breeds of professional telemarketers will also invade the world of selling. And with the demand seen by the telemarketing service providers especially in the field of technology, will surely be pressured to hire qualified and skilled telemarketers as well. Professional trainings will rise significantly in order to provide the them with the essential skills and abilities to sell complex products and services.
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These are only few of the many trends that await the industry of <b><a href="http://www.callboxinc.com/telemarketing-services">b2b telemarketing</a></b> and diverse ones are on the line. However, the question is, are telemarketing companies ready for a legion of changes in the marketplace? Are they equipped enough to face the unpredictable trends in the business? Perhaps yes, perhaps not. Uncertainties are just around the corner.Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-16497793553259442752012-10-23T22:46:00.000-07:002012-10-28T19:25:48.188-07:00Is Telemarketing Out?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4AM42hqrw-xiXbSrBorrAuOyFnVwvufG70t0gQL8wxizjA7GKPG9fReYu8YT8YcwuBqb3cWSn7uWX_k-y10p_Zvc9bWdv1JrVHZSE_JZnuudFu1iAbKOqc1rvcHD1iakH_bMyfAvwIEA/s1600/Is-Telemarketing-Out.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4AM42hqrw-xiXbSrBorrAuOyFnVwvufG70t0gQL8wxizjA7GKPG9fReYu8YT8YcwuBqb3cWSn7uWX_k-y10p_Zvc9bWdv1JrVHZSE_JZnuudFu1iAbKOqc1rvcHD1iakH_bMyfAvwIEA/s320/Is-Telemarketing-Out.jpg" width="320" /></a></div>
We all know that <a href="http://www.callboxinc.com/telemarketing-services"><b>telemarketing</b></a> can leave a bad taste in the mouth of many entrepreneurs. And that is with reason. Considering the headache, the nuisance, as well as the costs, selling over the phone may not be a good idea anymore. For some jubilant individuals, this is the needed death blow to telemarketers. Well, not exactly. Marketing is a multi-channel art and science. Even if the methods are old, if it works, it can still be used. This is such the case when you are conducting a lead generation campaign.
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Generating sales leads is a task that can take many forms. The variety of communication tools available, like social media, email, and search engine marketing, are used by marketers who base their choice on their expertise, the target market, as well as the business of their clients. In the case of telemarketing, it is very useful for appointment setting. You need to talk to business prospects, introduce your business to them, as well as nurture their interest. <b>This form of generating B2B leads is best done by talking through the phone.</b> It is much faster and it is a medium favored by many entrepreneurs.
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No, telemarketers are not out yet. They are still a necessary part of marketing. You still need to talk to business prospects, right? Now, if you are not familiar with this medium of lead generation, do not worry. You can have it outsourced to a <a href="http://www.callboxinc.com/"><b>professional sales leads generation agency</b></a>. You just have to choose the right one.
Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com2tag:blogger.com,1999:blog-7094205538598098391.post-49567228597896255512012-08-13T22:52:00.000-07:002012-08-13T22:56:15.554-07:00Don’t Be Too Pushy With Your B2B Telemarketing Campaigns<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwmi0roOQeKEQ4VWMYP5yvcuQS0O7150r7j_UlkpJrXzgdMWwAgnTdAzmxorxMVjOOXFgTNaUnKZznJvhJo_N-HJK8OTLCkL4EGb1b_-pHx73dODzKv-fchAGe4QHQzd5NaH8rg9WiGf3Q/s1600/wrtw.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwmi0roOQeKEQ4VWMYP5yvcuQS0O7150r7j_UlkpJrXzgdMWwAgnTdAzmxorxMVjOOXFgTNaUnKZznJvhJo_N-HJK8OTLCkL4EGb1b_-pHx73dODzKv-fchAGe4QHQzd5NaH8rg9WiGf3Q/s320/wrtw.jpg" width="320" /></a><i> </i><br />
<i>B2b telemarketers who become too pushy during an appointment setting or telemarketing campaign are not effective sales people at all.</i> <i>They only push a prospect away, even if they were qualified b2b sales leads.
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<b><a href="http://www.callboxinc.com/blog/lead-generation/the-diversity-of-the-salesman/"><i>To be effective an effective sales person</i></a></b>, especially when <a href="http://www.callboxinc.com/telemarketing-services"><b>telemarketing</b></a>, you have to avoid being too pushy. But of course, we all need to make the sale, so what do you do? Be more persistent! A person who is too pushy disregards the rights of his prospects to get what he wants, but a persistent person endures despite countless rejections while always giving due respect. When your b2b sales leads tell you that they are not interested about your offer, tell them: "Ok, I understand." You may then add: "Would it be alright to get in touch with you again next week?" or "Would you tell me what about our offer did you not particularly like?" Asking the last question will greatly help you improve your telemarketing script and do a better b2b telemarketing campaign in the future.
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When avoiding being too pushy, be careful not to be too soft either, or you won't be able to close any sale. There are amateur sales people and untrained b2b telemarketers who are afraid of being too pushy that they let go of a lot of <a href="http://www.leadsandappointments.com/"><b>qualified business sales leads</b></a> that are handed to them, losing their company hundreds of business opportunities every day. Knowing the difference of being too pushy and being persistent is the secret of successfully converting all your qualified b2b sales leads.
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To get the most of your telemarketing campaigns, hire properly trained b2b telemarketers from a <a href="http://www.callboxinc.com/"><b>professional telemarketing company</b></a> so that you can always convert your business sales leads.Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com0tag:blogger.com,1999:blog-7094205538598098391.post-78691615552405423752012-08-02T08:00:00.000-07:002012-08-02T08:00:06.682-07:00Outsource Your Telemarketing Needs To Professional Telemarketing Companies To Get The Best ResultsOutsourcing your telemarketing needs to a <a href="http://www.callboxinc.com/"><b>professional telemarketing company</b></a> is your best bet when you need such services. Be it your need for lead generation, market research or just to help you make more sales, you can rely on professional telemarketers to adapt to the situation and bring in more positive results than with other sales and marketing approaches that have failed you. Through the use of <a href="http://www.callboxinc.com/services/appointment-setting-lead-generation.html"><b>appointment setting</b></a>, you can hope to close more successful business deals with your prospects.<br />
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Making a sale matters to a B2B firm since it's the best way for them to stay in business, not to mention the best way to make their profit. However, getting a sale in the field of B2B isn't such an easy thing that every call made will be a successful one. That is why with the help of telemarketing services, you can hope to raise the chances of success for your campaign. Professional telemarketers will be the ones making the calls, and although the call script may be of your own design, they will find the best ways to manipulate your script and make your spiel more appealing to your prospects. Through this, you'll be able to garner a lot more appointments, and soon enough, more sales and deals for your B2B firm.
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<a href="http://www.callboxinc.com/telemarketing-services"><b>Outsourced telemarketing services</b></a> are really some of the best sales and marketing solutions out in the world today. With the aid of a telemarketing company, you can hope to see much more profit for your firm and a more successful marketing campaign that will lead to the benefit of your company.Anonymoushttp://www.blogger.com/profile/09206303633206333784noreply@blogger.com