What is Telemarketing?

Telemarketing (known as telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits to prospective customers. The business of selling products or services by making unsolicited telephone calls to potential customers. The use of the telephone as an interactive medium for promotion and sales.

Selling, or advertising, or market research done by telephone. Any pre-sales activity conducted by telephone, usually by specially trained telemarketing personnel - for instance, research, appointment-making. Sales and service conducted using the telephone. It is classified as inbound or outbound. See inbound telemarketing and outbound telemarketing.

A particularly odious form of solicitation. Usually the salesperson asks the librarian to receive a title on approval. Using the telephone: (a) to make sales directly; or (b) to develop customer relationships and customer care programmes further. Use of the telephone to solicit or otherwise communicate with futures and options customers or potential customers.

A term or label created to encompass the range of marketing related functions that can be performed through the telephone. Selling goods or services over the phone by getting cardholders to quote the identification number of a financial transaction card to ensure payment.

The process of selling over the telephone. The use of telecommunications in sales and marketing. A service provided by DMA that enables individuals to have their names, address and or phone number removed from mailing lists.

For more information about Telemarketing, please visit http://www.callboxinc.com/.

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