Tuesday, August 6, 2013

Rejections? Turn These Into Potential Sales Leads

Rejections? Turn These Into Potential Sales Leads
It is normal to get rejections in your lead generation campaign. You may be able to get in touch with a lot of prospects and talk business with them, but there will be cases where the positive responses would be slow. Given the complexity of dealing with sales leads prospects, not getting what you want is a normal thing. The chances of success can be pretty low, but if you know how to handle rejections, then you can turn these into profitable B2B leads. As a marketer, you should know what you should do for this. And there are plenty of ways for you to do just that. For starters:

“No” may not be “No” 
This will require good observation skills, and the knowledge that your prospects are truly interested. You see, saying ‘no’ may be much easier than saying ‘maybe’, ‘I am still thinking about it’, or ‘I do not have the time for it right now’. Take note of these possibilities, and you might get lucky and seal the deal.
It may be your fault 
In case you get too many rejections in your appointment setting campaigns, there is the possibility that you are the cause of such problems. It may be possible that your sales pitch is too bland or unattractive, your product is too expensive or too weak, or your appointment setting campaign is not that all compelling for them.
Face their fears
It is possible that your business prospects are afraid of something, like a failed sales campaign, poor customer turn-out, or even delays in product delivery. All these factors can make a prospect reluctant is making a deal with you. As a marketer, you should face these fears head-on and help your prospects realize that you can be a wise investment for them.
Make a better proposal 
Come to think of it, nothing makes a proposal more effective than by offering a better one. Have your telemarketing team study your sales pitch well, and then let them come up with strategies that can be better than what you have. You might be surprise at the things that they can come up with.
Do not be serious 
When doing a marketing campaign, you do not have to take your rejections too seriously. After all, even if you meet so many failures, there is always the possibility that you will finally taste success. And there is no harm in being aggressive in your marketing efforts. This might be just the thing you need in order to succeed.

This is all about having a positive outlook in your business campaign. Marketing and lead generation can be tough, true, but if you have the tenacity and creativity to handle even the hardest business prospects, then you will be on your way to success. And knowing how to deal with rejections is just one step of the way. Think of it as an acid test for true marketers. I mean, if you can make those “no’s” into “yes’s” then you will make a good name for yourself.

1 comment:

  1. Most of the fastest growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation tools at their fingertips, that they can use at any given time.

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