“No” may not be “No”
This will require good observation skills, and the knowledge that your prospects are truly interested. You see, saying ‘no’ may be much easier than saying ‘maybe’, ‘I am still thinking about it’, or ‘I do not have the time for it right now’. Take note of these possibilities, and you might get lucky and seal the deal.
It may be your fault
In case you get too many rejections in your appointment setting campaigns, there is the possibility that you are the cause of such problems. It may be possible that your sales pitch is too bland or unattractive, your product is too expensive or too weak, or your appointment setting campaign is not that all compelling for them.
Face their fears
It is possible that your business prospects are afraid of something, like a failed sales campaign, poor customer turn-out, or even delays in product delivery. All these factors can make a prospect reluctant is making a deal with you. As a marketer, you should face these fears head-on and help your prospects realize that you can be a wise investment for them.
Make a better proposal
Come to think of it, nothing makes a proposal more effective than by offering a better one. Have your telemarketing team study your sales pitch well, and then let them come up with strategies that can be better than what you have. You might be surprise at the things that they can come up with.
Do not be serious
When doing a marketing campaign, you do not have to take your rejections too seriously. After all, even if you meet so many failures, there is always the possibility that you will finally taste success. And there is no harm in being aggressive in your marketing efforts. This might be just the thing you need in order to succeed.
This is all about having a positive outlook in your business campaign. Marketing and lead generation can be tough, true, but if you have the tenacity and creativity to handle even the hardest business prospects, then you will be on your way to success. And knowing how to deal with rejections is just one step of the way. Think of it as an acid test for true marketers. I mean, if you can make those “no’s” into “yes’s” then you will make a good name for yourself.