The funny thing about marketing, especially where telemarketing is involved, is that we tend to believe a myriad of things. While some may make perfect sense in our B2B lead generation efforts, there are just some things that you really have to get rid of. And that includes those persistent myths which never fail to mess up your campaigns. While these myths have been around for so long that you may think of them as real, practical applications in life and work will make you realize these really do not work. And in terms of B2B leads, you will have to get rid of them. Now, what are these myths that could ruin you?
The best sales people are extroverts – selling is not just putting on a bright smile and interacting with business prospects. It is also about communicating effectively to your B2B leads prospects. Anyone can do that, really. Even introverts can achieve these same goals, even if the methods are different. They just know which marketing tools to use.
Really, you should discard of these damaging beliefs, if you want to ensure the continued success of your lead generation campaigns.