Monday, December 16, 2013
How Content Marketing Can Push Your B2B Telemarketing Campaigns
You have to admit that prospecting and generating B2B leads is not a joke. There are just too many of you in the business that it becomes too difficult to stand out and attract the attention of business prospects. This is the reality that you have to face in every B2B telemarketing campaign that you have to organize. Aside from dealing with a lot of stress, there is also the high rate of rejection in the course of your B2B lead generation efforts. To be honest, a lesser marketer might have given up already. But if you have faith in your business and in what you offer, then you will push through with it.
It is all about choosing the right communication tools and the people for the job. Still, that point, by itself, raises some problems. We have heard a lot of flak for letting telemarketers stay in the marketing game, but we do have entrepreneurs and other business managers who believe that this method still works. If your concern is on how to make telemarketing work better, then you will need to use other appointment setting tools as an augmentation. There are a lot of mediums to choose from, but one of the most common would be content marketing. It is a simple, yet effective, means to generate more sales leads.
Content marketing is, simply put, a form of marketing where you provide relevant, interesting, and updated information to your business prospects.
It can take on many forms, like social media and email. But you need to know which of these mediums will best reach your business prospects best. As I have previously mentioned, you need to ensure that you are providing the best information available, and in the most interesting manner. Yes, you should be informative, since your reputation is at stake here, but it does not hurt to make your content easier to the eyes. It does make your content marketing efforts easier.
In this case, what kind of content should you be creating? For starters, there are articles to write about. These days, people put value on articles that are thought-provoking and interesting. The thing about snackable content? Yes, you can use that, but longer articles that really add value to the discussion are a real gold-mine. You can also use blogs, where you can freely discuss industry issues and the like. Newsletters, case studies, and white papers come right down the list. Attach with these papers your business number or a response letter. When they reply or give you a call, there, you have a greater chance of generating good B2B leads.
Just remember, content marketing should not be pulled-off solo. This must always be partnered with other marketing tools, in this case, telemarketing. Yes, we all have heard how outdated calling business prospects are, but if you want a sure-fire way to get a response, then hiring telemarketers is the way to go. All you need now is to plan your campaign carefully.