Tuesday, October 23, 2012

Is Telemarketing Out?

We all know that telemarketing can leave a bad taste in the mouth of many entrepreneurs. And that is with reason. Considering the headache, the nuisance, as well as the costs, selling over the phone may not be a good idea anymore. For some jubilant individuals, this is the needed death blow to telemarketers. Well, not exactly. Marketing is a multi-channel art and science. Even if the methods are old, if it works, it can still be used. This is such the case when you are conducting a lead generation campaign.

Generating sales leads is a task that can take many forms. The variety of communication tools available, like social media, email, and search engine marketing, are used by marketers who base their choice on their expertise, the target market, as well as the business of their clients. In the case of telemarketing, it is very useful for appointment setting. You need to talk to business prospects, introduce your business to them, as well as nurture their interest. This form of generating B2B leads is best done by talking through the phone. It is much faster and it is a medium favored by many entrepreneurs.

No, telemarketers are not out yet. They are still a necessary part of marketing. You still need to talk to business prospects, right? Now, if you are not familiar with this medium of lead generation, do not worry. You can have it outsourced to a professional sales leads generation agency. You just have to choose the right one.


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