Just try to imagine a prospect, who is more than eager to take a vacation, happened to bump into your print ad in a newspaper and was immediately enticed with your offer and gave you a ring after without second thoughts. And there you were, lively as a gleeful child, answered the call and gave out necessary information; days and weeks passed and it seemed that you are already annoyed with the successive inquiries made by your prospect, thus leaving her hanging by the moment; a complete wrong move, indeed.
Just because one considers himself as a mere mortal who lifelessly does his job as a marketer doesn’t mean that he no longer have to develop a relationship with the prospect, because just like in any type of relationships, the customer-seller relationship must also be nurtured, and there are actually lots of ways to do it; however, one must take note that the most important tool in Lead Nurturing is to add a “human-touch” during your Lead Generation, and this of course can be effectively done by telemarketing.
So how do you enhance your telemarketing (human-touch) nurturing approach? Here are some tips to nail it:
- Provide prospects with valuable, relevant, and most importantly helpful information- if it’s the prospect who does most of the questioning, then it’s a sign that you fail to provide the latter a consolidated information.
- Get them talking- this is not in relation of the previous statement of course, but let them talk in a way that you make them feel comfortable enough to engage in a much deeper business-related conversation.
- Be flexible- changes upon the decision-making stage is very crucial; so if ever the prospect will make one, make sure to be flexible enough to cater his prior needs before it’s too tale.
The above-stated tips are only the tip of the iceberg, yet if executed properly, the results will surely pave the way for further strategic steps and ultimately success.
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