Tuesday, November 5, 2013
The Essentials Of Events Telemarketing
Organizing an events telemarketing campaign can be a hassle for some marketers, especially if you are not familiar with the many steps and strategies that you have to employ in order to obtain good results. When a company wants to organize a social activity, like a business fair or a symposium, you would need to have an audience. But for you know that inviting people requires more than just sending emails and brochures.
You need something more personal, something more proactive, in order to get their attention. That is one good way to find potential B2B leads. But you have to make sure that you are going to do things right. There are some tips that you can follow, though.
First of all, you need to get their clear consent. This would be somewhat easy for your telemarketing team, since they would be in direct contact with your audience. As for the offer itself, you need to pretty much ask for their ‘permission’ of sorts before you begin pitching how great the event will be. They might not have the time or interest in attending, so you might as well proceed to the next set of prospects.
Second, make sure you are using the right communication medium. When you want to generate good sales leads, you need to make sure that you are doing it right. That means you should use the right tools. For example, social media marketing will not cut it with business executives that are a bit too old to be using Facebook for the usual communication. In cases like these, it would be a smart move to just go old-school and trust your telemarketing team.
Third, be sure of your security, especially where cash transactions are involved. One of the problems with pre-booking special events is that the money deposited by participants can get lost along the way. In some cases, it could become an avenue for fraud to take place. It would be useful to use trusted online payment processing tools for the job. There are a lot of companies who can provide such service. You just have to choose one that matches your business, and the event you want to organize, well.
Lastly, do not overdo it. Seriously, even if you find people interested in what you have to offer, you do not keep calling them again and again. In the first or second call, get everything that you need to finish the transaction. Sure, you might think that this is a good B2B lead generation strategy, but remember, you are not yet generating B2B leads at this point. You just want people to attend you event. Do your marketing and appointment setting campaigns after that, once you have identified potential business prospects.
Now, there might be some of you who are not exactly confident about their telemarketing skills. In cases like these, it would be a smart strategy to work with an outsourced lead generation agency. Choosing the right marketing partner can actually improve your promotion efforts.