4 Dumb To Questions To Ask In A Telemarketing Campaign

When conducting telemarketing campaigns, it is important that you use a sales script to guide your business discussion. Not that you use it all that is written there verbatim. It is just there to make sure that you are going through the right flow. And while there are a lot of questions that you can ask your B2B lead generation prospects, it pays to know what kinds of questions you should be avoiding. 

These are not only sure-fire ways to turn off potential sales leads, it also leads your conversation with them nowhere. And truly, there are at least four useless telemarketing questions that you should make it a point to avoid.

1. “Would you agree? – Customers can get really wary about that, since this will look like you are trying to manipulate them on saying ‘yes’. This might be innocuous enough for smaller items, but when such a question may cause others to raise their eyebrows in doubt. Indeed, they might know a thing or two about blocking you. Instead of that, why not ask your B2B leads prospects regarding their “priorities in their business?”. That would make them open up.

2. “If I can save you 20% on total costs, would you be interested in…” – you wanted to bait your business prospects about better cost savings by doing business with you. Now, what makes this irritating to business prospects, and why it shows how dumb your marketing campaign can get, its amateurism. You would only ask this because you do not know what to offer best. That would happen if you have not researched about your business prospect at all.

3. “Do you have the budget to purchase our services?” – I tell you, say that question to potential sales leads, and you can say goodbye to their business. It is a dumb question since your prospects will think that you are only after the money (all right, who are not interested in making a profit?), and that you will run up your price to match their budget (which would imply that you are going to cheat on them). Seriously, you should avoid such scenarios for the health of your business. A better question would be: “tell me more about your process of purchase decisions”. This will let you know what your prospects are looking for, and how you can tailor your sales pitch to suit them.
 
4. “Are you the main decision-maker?” – all right, you might have to ask this question because you want to save time and go straight to the ones holding the purse, but here is one thing you have to remember: you will rarely get to your destination. If you think that the person you are talking with on the phone is a gate-keeper, do not antagonize them. Simply ask for the names of the major stakeholders of the business. That should get you to the right decision-maker.

For the good of your lead generation campaign, please skip these questions. You can always employ or craft better ones.

Don’t Be Too Pushy With Your B2B Telemarketing Campaigns

 
B2b telemarketers who become too pushy during an appointment setting or telemarketing campaign are not effective sales people at all. They only push a prospect away, even if they were qualified b2b sales leads.


To be effective an effective sales person, especially when telemarketing, you have to avoid being too pushy. But of course, we all need to make the sale, so what do you do? Be more persistent! A person who is too pushy disregards the rights of his prospects to get what he wants, but a persistent person endures despite countless rejections while always giving due respect. When your b2b sales leads tell you that they are not interested about your offer, tell them: "Ok, I understand." You may then add: "Would it be alright to get in touch with you again next week?" or "Would you tell me what about our offer did you not particularly like?" Asking the last question will greatly help you improve your telemarketing script and do a better b2b telemarketing campaign in the future.

When avoiding being too pushy, be careful not to be too soft either, or you won't be able to close any sale. There are amateur sales people and untrained b2b telemarketers who are afraid of being too pushy that they let go of a lot of qualified business sales leads that are handed to them, losing their company hundreds of business opportunities every day. Knowing the difference of being too pushy and being persistent is the secret of successfully converting all your qualified b2b sales leads.

To get the most of your telemarketing campaigns, hire properly trained b2b telemarketers from a professional telemarketing company so that you can always convert your business sales leads.

Outsource Your Telemarketing Needs To Professional Telemarketing Companies To Get The Best Results

Outsourcing your telemarketing needs to a professional telemarketing company is your best bet when you need such services. Be it your need for lead generation, market research or just to help you make more sales, you can rely on professional telemarketers to adapt to the situation and bring in more positive results than with other sales and marketing approaches that have failed you. Through the use of appointment setting, you can hope to close more successful business deals with your prospects.

Making a sale matters to a B2B firm since it's the best way for them to stay in business, not to mention the best way to make their profit. However, getting a sale in the field of B2B isn't such an easy thing that every call made will be a successful one. That is why with the help of telemarketing services, you can hope to raise the chances of success for your campaign. Professional telemarketers will be the ones making the calls, and although the call script may be of your own design, they will find the best ways to manipulate your script and make your spiel more appealing to your prospects. Through this, you'll be able to garner a lot more appointments, and soon enough, more sales and deals for your B2B firm.

Outsourced telemarketing services are really some of the best sales and marketing solutions out in the world today. With the aid of a telemarketing company, you can hope to see much more profit for your firm and a more successful marketing campaign that will lead to the benefit of your company.